Carol Wallace is an award-winning industry leader in the meetings and convention marketplace.


Ms. Wallace formed Carol Wallace and Associates, Inc. in 2012 to provide the industry with consulting services in a variety of areas including marketing and communications, venue management, staff development and operations, public affairs and community outreach and venue development and expansions.

In 2015, Ms. Wallace retired as the president and CEO of the San Diego Convention Center Corporation where she was responsible for the overall management and operation of the facility, overseeing a full-time and part-time staff of 540 and an annual budget that exceeded $33 million. Under her leadership, the San Diego Convention Center became one of the most successful global convention and meeting facilities advancing trade, tourism and collaboration across the U.S. and world. Through the years, the convention and meeting industry has recognized the San Diego Convention Center for its outstanding service excellence. This includes eleven Planner’s Choice Awards from Meeting News; ten Prime Site Awards from Facilities and Destinations; Best Staff from Trade Show Week; and Best Convention Center from Southern California Meetings + Events. The facility has been a leader as well in environmental sustainability and has achieved a LEED Silver Certification.

Ms. Wallace earned a reputation as a top industry executive working for the Dallas Convention Center and the Colorado Convention Center, where she was part of the team that planned, constructed and opened the original facility in 1990. She played a pivotal leadership role convincing key constituents to expand the San Diego Convention Center, resulting in an expansion opening in 2001. She has led the effort for a third expansion of the facility which is currently under consideration by the City of San Diego.


Ms. Wallace has been a leader in advancing key policy and strategic initiatives for the industry over her 35 year career. From 2012 through 2015 she served on the United States Travel and Tourism Advisory Board (TTAB), a group responsible for advising the U.S. Secretary of Commerce on ways to strengthen the travel and tourism industry and expand economic opportunities for American businesses, including domestic job creation and visa waiver initiatives.

Ms. Wallace also served as the North American representative on the AIPC International Association of Congress Centres board of directors, advancing the work of convention and meeting facilities internationally.

In January 2016, Ms. Wallace joined the board of directors of the Professional Convention Management Association (PCMA) the definitive authority in education, business networking and community engagement for leaders in the global meetings, convention and business events industry.

Prior professional affiliations include the American Society of Association Executives (ASAE) and the International Convention Center Association (ICCA). She is the past president of the International Association of Venue Managers (IAVM), the world’s largest public assembly facility management association. From 2011-2012, she served on the board of trustees for the Professional Convention Management Association’s (PCMA) Education Foundation and is a past board member of the International Association of Exhibitions and Events (IAEE).


Ms. Wallace’s leadership and dedication have earned her numerous industry and community accolades.

Lifetime Achievement

Trailblazer Award

Charles A. McElravy

Carol Wallace Day
December 8, 2015

Black History Month
Local Hero Award

Professional Achievement
Supplier Honoree

Women of Influence

Power Pack 100

Apex Award